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Lexus will be participating in this year's 2022 Milan Design Week.

  • Lexus returns to the 2022 Milan Design Week event, showcasing the brand’s design philosophy and exemplifying Lexus’ commitment to sustainability
  • Award-winning designer Germane Barnes will reinvigorate his vision for an electrified future in an immersive installation in partnership with lighting design studio Aqua Creations to celebrate the RZ, a battery-electric vehicle coming to market that represents Lexus’ carbon-neutral future
  • Prototypes from the LEXUS DESIGN AWARD 2022 finalists will be displayed
  • Students at London’s Royal College of Art will present radical new luxury transport concepts developed in a creative post-graduate programme commissioned by Lexus
  • Lighting design studio Aqua Creations will partner with Lexus on a lounge for rest, relaxation and reflection, featuring their new ToTeM lighting collection
PLANO, Texas (April 15, 2022) — Today, Lexus announced details of this year’s participation in the world’s leading event for the vanguard of contemporary design event – Milan Design Week. Since its first participation in 2005, Lexus has created compelling, immersive experiences for visitors at Milan Design Week, partnering with leading talent which has included Philippe Nigro, Neri Oxman, Sou Fujimoto and Rhizomatics among others to create new works of design inspired by Lexus’ values and vision.

This year’s event, Lexus: Sparks of Tomorrow, will present a trio of design explorations, all inspired by Lexus’ human-centered, future-oriented approach to design. Compelling and engaging, Lexus: Sparks of Tomorrow, will include an immersive installation by award-winning architect and designer Germane Barnes with lighting design studio Aqua Creations, new prototypes from LEXUS DESIGN AWARD 2022 finalists and work by students at London’s Royal College of art envisioning a more sustainable future.

Lexus has partnered with Germane Barnes to create a new iteration of the ON/ installation unveiled for Design Miami/ 2021, this time collaborating with Aqua Creations to highlight a commitment to expert craftsmanship and high-quality materiality that is central to Lexus’ ethos. This version of the installation, debuting in Milan, takes the RZ as the central inspiration, the first dedicated battery-electric model in the Lexus line-up. The installation is centred around a precisely-to-scale, three-dimensional sculptural realization of the RZ, rendered in steel and illuminated; the frame of the car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus.

Concurrent with this installation in Milan, the wireframe model of the LF-Z from Design Miami/ 2021 will be on view at Lexus’ luxury brand experience space, INTERSECT BY LEXUS – TOKYO, bringing the Lexus’ vision of an electrified, carbon-neutral future into focus worldwide.

Building on this principle of a concept coming to life, the installation will feature Aqua Creations’ Code 130 ° collection of colourful pendant lights illuminating the vehicle, which add a delicate, material and joyful quality to the immersive installation. Shifting from the futuristic lighting scheme featured in Miami, the lighting from Aqua Creations creates an elegant, physical embodiment of electricity that exemplifies a shared commitment to principles of design excellence evident in the expertly crafted RZ.

ON/ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect. The installation will be accompanied by an adjacent lounge area featuring the new ToTeM lighting collection by Aqua Creations, providing discrete areas for rest, repose and recharging — reflecting the brand’s commitment to the principle of omotenashi (exceptional hospitality).

Visitors will also have the opportunity to explore the work of the six finalists in the LEXUS DESIGN AWARD 2022, promising talent whose fresh ideas receive a high-profile cross-media introduction on an established platform respected by the global creative community. Finalists were chosen for their original solutions contributing to a better tomorrow, while articulating the Lexus brand’s three core principles ― Anticipate, Innovate and Captivate: while seamlessly enhancing the happiness of all.

Finalists include Charlotte Böhning & Mary Lempres (Dual USA – Germany and Dual USA – Norway / Based in USA), Wondaleaf (Malaysia), Team Dunamis (Nigeria), Poh Yun Ru (Singapore), Kristil & Shamina (Russia) and Kou Mikuni (Japan). Now in its tenth year, the award celebrates up-and-coming creative talent from around the world. This year’s Grand Prix winner, selected by a panel comprising renowned creative visionaries Paola Antonelli, Anupama Kundoo, Bruce Mau and Simon Humphries, will be announced on May 12.

Lexus’ presentation will also include work by students, representing a future generation of international design talent, that present radical new luxury transport concepts in a creative programme commissioned by Lexus, “2040: The Soul of Future Premium.” This exploration of how luxury transport might evolve towards the middle of the 21st century was launched in September 2021 by Lexus in partnership with the Royal College of Art (RCA) in London, one of the world’s most prestigious and influential centres for art and design research and learning.

The challenge was to explore new vehicle architectures to meet changes in European city life, society and demographics and to re-imagine the role the Lexus brand might play in the region’s mobility landscape beyond the next two decades. It inspired original work from 20 postgraduate students at the RCA’s Intelligent Mobility Design Centre, an interdisciplinary centre of design and research excellence.

Duration
June 6 – 12, 11 a.m. to 9 p.m.

Venue
Superstudio Più (Art Point)
Via Tortona, 27 20144 – Milano, Italy

Exhibits
Installation created by Germane Barnes with Aqua Creations

Designs by the six finalists in the Lexus Design Award 2022

Designs by students at the Royal College of Art (RCA) in London

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The Sparks of Tomorrow show is going to be opening tomorrow at Superstudio Più (Art Point) in Milan.


MILAN (June 6, 2022) – Today Lexus unveiled its exhibit at the 2022 edition of Milan Design Week, showcasing the brand’s design philosophy and exemplifying Lexus’ commitment to sustainability.

This year’s event, Lexus: Sparks of Tomorrow, presents a trio of design explorations, all inspired by Lexus’ human-centered, future-oriented approach to design. Compelling and engaging, Lexus: Sparks of Tomorrow, includes an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes from LEXUS DESIGN AWARD 2022 finalists and work by students at London’s Royal College of art envisioning a more sustainable future.

“We are excited to return to Milan Design Week with an incredible array of projects that highlight next generation design and our commitment at Lexus to forging a path towards a carbon-neutral future through technology, craftsmanship and innovation,” commented Brian Bolain, Lexus’ global head of marketing. “We are especially thrilled to be able to present the work of the LEXUS DESIGN AWARD 2022 finalists and Royal College of Arts students in the context of Germane Barnes’s ON/ installation, in its second iteration here with lighting design studio Aqua Creations. As Milan Design Week opens, we look forward to seeing how the public engages with the Lexus presentation, and makes our vision for the future their own”

Developed in partnership with Lexus and Germane Barnes, the ON/ installation gives a vision for an electrified, carbon-neutral and human-centred future. The display showcases the Lexus RZ, the first Lexus dedicated battery-electric model. Rendered in a wire frame that is suspended just above the ground, the vehicle’s interpretation embodies Lexus’ vision of a more sustainable future coming into focus and embracing the ideas of electrification, technology and bespoke design. The RZ is illuminated by Aqua Creations’ Code 130° silk collection of colorful pendant lights, which add a material quality to the immersive installation reflecting Lexus’ vision for a carbon-neutral future becoming a reality. The installation will be accompanied by a lounge area featuring the new ToTeM lighting collection by Aqua Creations.

“It is thrilling to revisit the ON/ installation with Lexus and bring the display to Milan,” said Germane Barnes, principal of Studio Barnes. “The original ON/ exhibit featured the LF-Z, a concept car that signaled a move toward carbon neutrality. Now, with the RZ, we explored the evolution from concept to reality, partnering with Aqua Creations to create an environment that is infused with heightened sense of materiality. Designing for a future that is collaborative, sustainable, equitable and prioritizes the unique experiences of individuals is both a driving force of my practice and an exciting synergy with the designers showcased across Sparks of Tomorrow.”

Visitors will also have the opportunity to explore the work of the six finalists of the LEXUS DESIGN AWARD 2022, promising talent. Finalists were chosen for their original solutions contributing to a better tomorrow, while articulating the Lexus brand’s three core principles – Anticipate, Innovate and Captivate; while seamlessly enhancing the happiness of all, by a panel of design luminaries. The finalists spent three months developing their original proposals and creating prototypes under the enthusiastic and highly skilled mentors. Mentoring by the world’s leading creators was a once-in-a-lifetime learning experience for these up-and-coming talents and it is recognized as a feature of this award. .

Lexus’ presentation will also include work by students presenting radical new luxury transport concepts in a creative programme commissioned by Lexus, “2040: The Soul of Future Premium” for the Royal College of Art in London, UK. The project challenged postgraduate students at the college’s Intelligent Mobility Design Centre (IMDC) to explore new vehicle architectures to meet changes in European city life and society and to re-imagine the role Lexus might play as a luxury mobility brand. The six-month program included mentoring and assessment sessions with Ian Cartabiano and Lance Scott, respectively President and Senior Manager at Lexus’ European design studio, ED2, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the RCA’s Intelligent Mobility Head of Programme.

Dates and opening hours
June 6 – 12, 11 am to 9 pm

Venue
Superstudio Più (Art Point)
Via Tortona, 27 20144 – Milano, Italy

Exhibits
  • ON/ installation created by Germane Barnes with Aqua Creations
  • Designs by the six finalists in the LEXUS DESIGN AWARD 2022
  • Designs by students at the Royal College of Art (RCA) in London
 
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